It was announced that Barbie is fifty-years-old. She is looking pretty good for fifty, considering all the changes she has been through over the years. She stays trim, colors her hair so nicely; go figure that she is ready for her AARP card. According to an article in Media Post, Mattel will be offering a whole raft of celebrations in honor of its famous doll. There will be fashion shows, assorted partnerships, and a real life dream house.
Is Barbie something special? Yes, she really is. She is an icon a mixed metaphor of American prosperity and indulgence. She is romantic, a symbol of how things should be in life. Of course, when you are Barbie, you will never experience the difficult times of an economic downturn. Unless Mattel develops a marketing strategy behind it, you will never see Barbie in rags, clipping coupons, asking for federal assistance.
Perhaps the most tell-tale sign of Barbie’s worldwide popularity is the time right before the fall of Eastern or Communist Germany. East Germans were given money by the West Germans for a rare acrosss the border shopping trip. For the East Germans, it was going from a place with barely the necessities and few options, to a land of surplus and many different options. What did they buy? They bought Barbie Dolls. Barbie Dolls were the biggest seller.
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We have joked about Barbie, made fun of her and her boyfriend, Ken. We have seen Barbie manifest herself in many different personalities, and a plethora of outfits. Dress her up, dress her down; she is still Barbie. And Barbie is part of our history, like Mickey Mouse, and Luke Skywalker. She is at the place in our culture where fiction intersects with our dreams and forms a working reality. She is part of us. She is timeless.
We will never see Barbie in a scandal. She will never be arrested for drunken driving or taking drugs. She will never go out with the wrong guy, get knocked up, and then make the tabloids in some sleazy divorce. She will never wrinkle with age, and we will never wonder what lubricants she uses for post-menopausal encounters. She will never smell, and she will never get sick on us. In turn, we will never get sick of her.
She is a winner, and America loves its winners. Happy Birthday, Barbie.
