couples – Page 9 – Hopeful Romantics

Pitfalls of a Branded Economic Culture

Brand names have always been important. For years, a good brand can mean everything from quality and reliability to status and social cache. But in the last twenty five years or so brand names have evolved into “branding” as a cultural and marketing phenomenon. Without proper branding, products and services can either fall by the wayside or play second fiddle to those that have been served up to consumers and businesses with the proper branding identification.

We have become dependent upon branding. Without it, it would appear, few consumers could judge the quality of a product on its own merits. Without branding we lack the know how to determine how one product may differ from another in the way it is made, crafted, or serviced. We can’t really ascertain how it performs, whether in the laundry cycle or on the road. Despite the Internet and all the information sources we have available, there are relatively few places the average consumer can educate himself on the true character and craftsmanship of any given product. We know little about the skill it takes to make something just so, the materials used and how they are superior from the knock off varieties.

So we brand products and services and generate enough marketing that consumers believe either the truth or the hype, depending on the goods. The branding culture has had a tremendous effect on consumer habits and they way they shop. Our economy is based largely on consumerism, and the perception of someone’s wealth and position in society is what drives much of our economy. The lines of demarcation is such that without wearing, using or somehow adhering to the socially approved brands, you are considered a lesser person with no taste, no wealth and hardly any social distinction. Some people really don’t care about all that, but most do.

This kind of mindset certainly has its conveniences. You really don’t have to think much about what you are buying in order to cater to your own self-perceptions. You don’t have to know much about the product itself, but just the product elevates you to a certain social category. No matter that the product is actual quality in terms of construction ad design, the fact that it is perceived as such is all most consumers really need to make their shopping day.

To build their client bases, retail outlets especially rely on stocking branded products. You must cater to your targeted clientele. If you stock this product you are considered a lower level, big box type of retailer. If you stock that brand, then you are the mid-line, department store type of retailer. And at the upper echelon, you must stock the brands that cause shoppers to perceive you as exclusive. Coupled with the design of your venue and its geographic location, shoppers know you are ready to service their kind of folk.

But with the economic downturn, branding may have backfired. With reports of store closings, maybe 70 odd thousand retail outlets across the country, it is becoming abundantly clear that no one really needs all these venues. Surely, the economic dowturn is the largest factor, but perhaps this financial crisis has shed light on a problem that has existed for quite some time. Simply put, no matter where you go, you are finding the same merchandise in every place you shop. One store has no distinction from another. It is all the same stuff.
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You can go to any city on the planet and, largely, it is all the same stuff. It may vary from one venue to the other, but each venue offers the same merchandise on its social and economic level as the one you found the the last city you visited. In fact, you might be shopping in the same chain, buying the same stuff. Only the city you shop in is different.

So if everyone has the same offerings, small wonder retailers are going out of business, left and right. Small wonder consumers are reluctant to buy anything. Not only are they short of cash and credit, but they already have a half dozen of whatever it is being offered in any outlet at any given time. I hear friends tell me, “who needs it? I already have plenty of those.”

In a nation that prides itself in originality, there are few places carrying original goods. Perhaps it is time to see more retail outlets offering smaller batches of merchandise from original designers and suppliers. I realize there are economies of scale, but with staples there are alternate solutions to overcoming the challenges of economy of scale. It would be nice for a change to not see everyone wearing the same thing or finding in a house the same layout as the last house. With some merchandise, pots and pans, for example, sure it will be the same. But furniture?

Perhaps we need a more educated consumer. Pundits claim we are educated through the Internet, but do we really know the difference in woods in furniture, the types of finish, the distinctions in quality? Having watched shoppers in furniture stories, I would think not. In fact, the level of ignorance about the goods we are laying out money for is fairly astounding.

Maybe one way to stimulate this economy is to be a little more original. To understand quality and craftsmanship and realize the best things are built to last. Use them, wear them and allow them to take on the vintage textures of an original creation. Don’t buy junk, because it has a label you can recognize.

Of course the original designers in time may become popular. Once they do they will scale up production as people rush to buy their goods. They will buy blindly, with great faith it will boost their status in the eyes of others. And then these original products will become so popular we will have…branding. Oh, well.

Sex and the Christmas Season

Nobody likes to be alone. At least most people don’t like being alone. Especially over the Holiday Season. Even more especially during over the Holiday Season during a rotten economy. Because there is nothing like the Holiday Season to make your being alone feel really, truly lonely.

It’s shopping alone for gifts for friends and family but not for a special lover or significant other. It’s tough knowing that families are coming together, lovers coming together, and you are either going alone to Holiday OParties, seeing the family, or watching TV with a quart of seasonal egg nog that you can only share with your cat.

Small wonder that during the holiday season sex becomes a major factor. Reports and studies will tell you so. Single folk have the wandering eye. People feel romantic, want to be intimate. With someone. Even, at times, if it is wrong. The alcohol ingested during the holiday seaon only serves to fan those flames. Normal restraint can go by the wayside. If nothing else, hot sex on a cold night is one of the better ways to pass the time.

I wrote some years back about how I noticed women in particular look at you differently during the holiday season. There is that certain glint in their eyes. They flirt both subtly and overtly. You are a prospect, and the holiday season can be overwhelming. All that sentiment, so much nostalgia floating about, it is small wonder people are looking for a date, someone to do something with.

And then I suppose there is the consideration of family life. Most of us are around families, sometimes more than we care to be. But we are there nevertheless. In an economic downturn it is, for better or for worse, one of the constants, the sense of intimacy and understanding, coupled of course with the usual neuroses and jealousies. We start think about perpetuating that famiily life. Which means having kids of our own. Which means having sex. What better way to have sex than for a worthy cause, the perpetuationof life as we know it.
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So here we are in the midst of another holiday season. A good many of us don’t have the bucks to go anywhere, so we are stuck in our very own version of reality. We are up to here in snow in a particularly cold season. Even the west coast is experiencing a chill. That is a chill for the west coast. So there isn’t much of an escape. Even our shopping this year is probably limited. Gifts? don’t expect many. Still, we must do what we must.

Well, not all that long ago in this country, most people didn’t visit St. Bart’s for holiday vacation. They didn’t go much of anywhere. They stayed where they were, hung out with friends and family. Went to parties. They had a few drinks, and they had sex.

Well here we are back to go in some ways. We are a different country, but we are facing economic restrictions. We can be drinking at parties, but we are a much more sober country. So much for having a field day on our credit cards or home equity loans.

But we can still get together. We can still couple. We can still have sex. It’s free. Well, most of the time.

Democracy for 99 Cents

In most cities you can find one or two places that are in their own way models of democratic activity. I am not talking about voting, or democratic activity with a big “D.” Instead I am point to the unique qualities of a certain location where people from all walks of life come together on a regular basis.

Sports stadiums were once the obvious examples. But the venues are so large anymore they really don’t lend themselves to the sense that it is all one crazy melting pot of people from mixed ethnic backgrounds and economic classes. In fact, sports venues over the years have become increasingly exclusive, with the advent of skyboxes. Then a notch or two below the sky boxes, sports fans in pricey seats are given access to eateries and sports clubs forbidden to hoi polloi. All while those in the cheap seats are relegated to the hot dog and beer stands or the fast food franchises.

But in cities like Philadelphia there are the steak sandwich joints in South Philly where people from all walks of life stand around, munching foot long sandwiches as hot cheese burns the roof of your mouth and hot steak grease runs down your arm. Be it a hot summer night or a cold winter day, there is a line. Same thing with Titos in Los Angeles. People from everywhere line up until midnight for cheap tacos. Pink’s in Hollywood, has patient lines of hot dog buyers. Immigrants, movie stars, rock and rollers, regular Joe’s, all waiting through the night for their turn at the hot dogs.

South Philadelphia had Levis’ Hot Dogs where the parking lot was a mix of junkers and Jaguars. Businessmen and professionals sat at communal tables with truck drivers, chomping down on what was one of the better hot dogs in the western world. It was more than food; it was a tradition with water stained posters listing the members of the 20, 30 and 50 year clubs, respectively. Parents took their kids and as the tradition had it pointed out what was the oldest working soda fountain in the USA. There they served Champ Cherry Soda, a drink all to its own.

But that is gone, a victim of someone’s idea of gentrification. Levis’ is not the only victim. There are places of similar tradition around the country that have been lost to the franchised world and overpriced storefront bistros. Chicago has its places. New York. Name the city and there is always someone to list the places. Even if the list gets smaller every year.

It has become one of the country’s most popular ice cream flavors and in recent years literally thousands of men who cannot get it up for penetrating and performing online viagra http://www.4frontimports.com/wines/los-haroldos during intercourse. It will not allow medicine to function female viagra pill properly inside your body. Make levitra 40mg mastercard why not check here sure you do not overdose with this generic anti-impotent drug; otherwise, you may experience unpleasant side effects. The good news is that treating hypothyroidism or hyperthyroidism will usually reverse the symptoms order generic levitra 4frontimports.com of ED. But today there is a new model of democracy in action. The 99 Cents Only stores. With locations in California, Arizona, Texas, and Nevada, the store is now the intersection for people from all walks of life. You can thank the economic downturn for that. With the economy so lousy, everybody needs to save money. What better way to save money than to buy everything from food and cleaning supplies, to health aids and reading glasses for less than a buck an item. Often it is the same brands as you would find in the supermarkets or department stores. Often they are not the same brands, but the off brands or the once popular brands you knew from childhood that have fallen into obscurity over the years. Or it is laundry powder from Mexico, something like that.

But with the economy as rotten as it is, the parking lot has taken on a whole new visage. Broken down junkers are mixed with the German and Japanese thoroughbred motors so prominent in Southern California. People in funky threads, mix it up with people who are dressed in the latest fashion. Supercuts meets Umbertos of Beverly Hills, and the thing is no one seems to care. A bargain is a bargain.

So there is a perfect cross section of much of the country, well, Southern California in this case, anyway, pushing baskets up the narrow aisles and plucking items from the well stocked shelves. There are men alone, single women, married couples, dates, winos, and of course the proverbial couple who just moved in together and debate in every aisle over what they need for their new arrangement. It’s cute, really, in an obnoxious sort of way.

But the point is, they come from everywhere to visit any one of what seem like thousand stores in the city. With some of the more affluent shoppers you can determine how new they are to the experience by the way they navigate the store. The experience shoppers tend to breeze through, while the novices stop and examine every item. Why not? I mean where else do you have open access to everything from frozen food to colored condoms? Where else can you find the $20 reading glasses you saw a year ago in the department store for 99 Cents? Tools. Eggs. Notebooks. Toothpaste and furniture polish.

So democracy has returned as the mixed income bargain seekers all wait patiently in the cashier’s line for a recent immigrant to check out their items. Twenty things. Twenty bucks. Plus tax, of course. People pay in cash; people pay with credit cards. People are there who have always needed to watch their budget. And people who had really no budget at all.

The whole interaction is surprising orderly. You don’t really experience the usual rancor you find in a great many Southern California parking lots. Perhaps the economic meltdown has everyone in shock and not in the mood to do battle over a parking space. Talk about shock and awe. But the orderly aspect in interesting all to itself. A true democracy may be messy, but there is order. More importantly there is respect for the other individual, even if it is grudging or even obscure respect. The meltdown, like the larger earthquakes and other disasters hasn’t resulted in chaos and a breakdown in order. If anything, order, like water has found its own workable level. For less than a buck.

Bad Economy–Even the Hookers are Hurting

A year ago the world’s hookers were being pinched by their flush clientele. Now the same prostitutes are feeling the pinch. Life is a lot tougher out on the streets and in the bordellos of the world. The economic downturn is hurting the world’s oldest profession.

In Prague, long known for its post-communist bohemian scene and plethora of prostittues, business is bad. There aren’t enough tourists notes a recent article in the International Herald Tribune. Not long ago, because of its low prices and high number of prostitutes, there were sex junkets to Prague, where businessmen could sow their wild oats for a carnal weekend. But prices are up and money is tight. Some still come to cheer themselves up and to forget about the global meltdown. Just not as many as there was a while ago.

In Berlin, known for its bady night life, the sex business is down by 20%. As for the other cities of the world, one has to presume business is off as fewer men are paying to get off. Perhaps sex is on the increase in dating and with partners. But I doubt it. Sex junkets are special. It is the alternative to golf and other escapist weekends that men use to bond. Sex junkets are for distraction. Sex with spouses and partners require more focus.

As for the good ol’ United States, who knows what this economic downturn will mean, sex-wise. As for the changing of administrations, from a conservative to a more liberal government, often that means added sexual congress. But between all the people whose libidos are reduced by anti-depressants and the depressing state of the economy maybe there just isn’t the sex there used to be. It may no longer be a matter matter of “just say no.” Maybe no one wants to bother.
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The article indicates that the lousy economy discourages adultery. No one could afford that expense of the illicit romance, the wining and dining and the ancillary upkeep. When you can’t afford to go to dinner with your spouse or partner, it’s hard to justify spending money for the sole purpose of spreading the seed. Even dating has tapered off, at least on the grand scale and the big splash. You know the illusion of life would be if the two of you got together in a more serious fashion. Now, with cheaper dating habits, you tend to see what you are getting.

Driving through one section of Long Beach, California, one eyes the hookers working the corners in other desperation, the disease it seems practically dripping off of them. Not to pick on Long Beach, or even Sunset Boulevard, where a similar scenario plays out day and night. I am quite sure most cities in this country have its streets where prostitutes ply their trade between heroin benders and sessions at the crack house. One has to think while driving by that in this lousy economy the usual trade for this layer of girls is unemployed or really hurting for money. Times must be really tough.

Crime must be up here and even among the upper class hookers. On the upper level your pockets get rifled, while here the unsuspecting trick may be lured to a remote spot where he is set upon, beaten and robbed. As for what the higher class call girls are doing, that’s hard to say. Most are probably working. Just not as much.

Well it goes to show that when times are tough, times are usually tough everywhere. No one can escape the belt tightening operation. Most are shocked it all came down so fast. Talk about shock and awe. It’s tough to feel libidinous when the world is collapsing all around you. Tough to pay for sex. Tough, even when it’s free.

Tex Ritter to John Ritter…Cowboy’s Luck of the Draw

Tex Ritter and John Ritter were father and son, respectively. Tex Ritter was born Woodward Maurice Ritter. Hardly a cowboy name. John Ritter was born John Ritter, a cowboy name, but the son was not the cowboy. Maurice Ritter changed his name to Tex and the rest was history. John Ritter stayed on as John, and the rest was also history.

Both were famous in their own right. Both had successful careers. Tex Ritter was one of the more famous post-war singing cowboys. He made a slew of record albums. He appeared in movies and played on Broadway. He did concerts around the country and around the world. He sang at the Grand Ol’ Opry and appeared on television. He was arguably best known for singing the title song to the Academy Award Winning Film, High Noon. The song was entitled High Noon (Do Not Forsake Me Oh My Darling). The song too won the Academy Award.

Tex’s voice projected soulful masculinity. He was a voice of the West, at least the West of our fantasies and wishes. He sung about drinking and poker, romancing, the usual cowboy stuff. He made you believe it. He was the fifth person to be inducted into the Cowboy Hall of Fame. He was inducted as well into other Western heritage and performance organizations. The list is a long one.

John was no slouch either. He became famous as one of the three leads in the hit series, “Three’s Company.” He guest starred and appeared on numerous television shows. He was in films. He rendered a remarkable performance in Slingblade, which also won an Academy Award.
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Tex was heavyset. He lived in a different era and appeared to be one not overly concerned about cholestorol or fat content in food. I don’t know if he smoked, but it is reasonable to think he liked to eat and maybe have a nip or two.

John was more of the contemporary man. He was concerned about health. He looked good, kept fit, wasn’t stocky like the old man. He was a nice guy with a good attitude, and it is reasonable to believe he was never abusive to himself nor to others.

Both father and son have stars on Hollywood Boulevard. They are the only father-son team to be so honored, especially for different categories. There was something else they had in common. Both died of congenital heart defects. Tex died thirty years before John. Tex, the stocky guy who didn’t watch his diet, passed away at 68 years of age. John was only 54 when he died.

So what’s this all mean, besides the fact that we should remember guys who were so talented? Guys who brought a little something to our lives. You can live healthy, and you should, but you can still die young. It seems at times if it is in the cards and a great deal of your mortality is simply in the luck of the draw. I though of this while watching High Noon for the umpteenth time and thinking of poor John, as well as his father. I thought about a friend of mine who lived clean and exercised more than any human I know. She is a relatively young woman. Yet she is sick and dying. Her father had the same disease.

I guess you can’t duck the luck of the draw.